World of Coffee is where European specialty buying is decided for the year. Going as a delegation rather than as scattered stands means Ethiopian origin arrives as one presence, with a shared stand, a shared cupping table and one set of introductions.
European roasters, importers and green buyers, alongside the member exporters and unions travelling with the delegation. The one fixture in the calendar that happens outside Ethiopia.
The record
This event has taken place; the page above is the record of how it ran.
The calendar carries what is still ahead.