Addis Coffee Cup #4
Hosted by the Embassy of South Korea, in front of one of the fastest-growing specialty markets anywhere.
Why this one is on the calendar.
Korean specialty demand has grown faster than almost any market in the last decade, and it arrives with cafe groups that buy directly. This stop is aimed squarely at them. The room is deliberately wider than the coffee trade. Alongside exporters, unions and cooperatives sit the host embassy’s economic team, development financiers, agri-tech founders, and buyers who came to taste rather than to be pitched. That mix is the point: a lot that clears at auction in front of an ambassador travels differently to one that clears in a warehouse.
This event has taken place; the page above is the record of how it ran. The calendar carries what is still ahead.