Owned all the way to the counter.
BUNA.COOP takes Ethiopian coffee to the world as a retail business Ethiopians own — not a supply contract someone else brands. Farm, export, roast, brand and café, city by city.
Not patrons. Owners.
Ethiopia supplies roughly a third of Africa’s arabica and has almost no presence on the shelf that sells it. The value is not lost in the growing — it is lost in every step after it.
BUNA.COOP takes those steps back one at a time. Ethiopian cooperatives at origin, Ethiopian export, Ethiopian roasting and brand, and an Ethiopian-controlled company in each city that imports, distributes and runs the counter.
Anyone is welcome to drink it. The point is who owns the chain behind the cup.
Base — Addis Ababa
Roasting, training and the first counters. Every barista, roaster and city manager is trained here before a city opens.
Launch — one flagship
A single café that has to work on its own terms: the coffee, the ceremony, the service, the margin. Nothing scales until it does.
Cluster — then the city
Kiosks, offices, delivery and wholesale accounts around the flagship, until the city is served rather than sampled.
Ethiopian lots, named and traceable to the washing station that made them.
Sweet, fruity, fragrant
The cup that made Ethiopia’s reputation — light to medium bodied, increasingly aromatic, and the one most people meet first.
Rich, full-bodied, low acidity
Pulped and dried with the mucilage on. Weight and sweetness without losing the clarity.
Wild, jammy, floral
Dried whole in the cherry. Bright and intense — the profile buyers now travel for.
Spicy, fragrant, bold
Dry-processed and heavy, with floral acidity. Ethiopia’s oldest export character.
Where the money goes
Every counter is a member of the association that grew the coffee, so the chain is not a story told at the till — it is a membership record that can be checked.
A share of what each city earns returns to origin and to opening the next one. Growth is funded by the coffee, not by selling the brand to someone else.
Addis Ababa is open. Your city is next.
Merchants, roasters and city partners who want to run a BUNA counter start here — and so does anyone who simply wants to know when we reach them.